Hello World

The only proper way to start a blog would be to lay out my aims, aspirations and quandaries about blogging as a medium.

Gorrell Inc. is a moral and sometimes outrageous company to work for: the level of contradictions and assumptions given to work with are sometimes laughable and erroneous but the commitment to honesty, integrity and responsibility creates a foundation sturdy enough to hold any crumbling walls. 

With that in mind I pledge to strive for biased, half factual, entertaining posts. Now, I'm not The Onion, I'm clever but not to that fastidious. I will try to make you laugh, I'll fill up the pages with ramblings, and I will get lost in mid sentence, hopefully all to the enjoyment of an unsuspecting public.

The number one definition of an audience is: the assembled spectators or listeners at a public event. It isn't until the third and fourth definition of audience that it can be applied to a dispersed group of interested parties. The previous uses of the word imply a directness, a physical space in time that is communally shared and inaccessible to those not present. 

With the spreading of the technologies such as the internet, digital media and open platform interfaces the ties that bind the global community together have strengthened and the reachable audience has grown.

To operate a blog in this atmosphere is both intimidating and intriguing. With the spread of internet marketing and online publications the print industry has been revolutionized, or at least it will be. Physical publications are closing across the nation, the loss of one print magazine is mirrored by the opening of three emagazines. 

There is sweet poison in this trend, as readers are offered more choices and cheaper prices but jobs are disappearing and offices are left vacant. The loss might not be the physical magazine, do 82 sheets of paper have inherent worth? Beyond the promise to become something greater, no, 82 sheets just means 2 more trees were cut down. The loss is contained in the physicalness of the industry, granted 90% of magazines received will be read and either discarded or stored, quickly loosing relevancy and impact. 

But the promise of those blank sheets of paper is still there: by design the paper begs for purpose. Writing is changing, maybe it started with the first keyboard, an immediate compartmentalization of letters being separate and words being built instead of flowing. First cursive and now pencils, what are we losing? 

I accept my Digital Citizenship but with a heavy heart and hands that are not built for fragile things.